"Big Needle"


When Closing a Business and Starting Another, Clean Up Links Online!

When a business closes, is bought, merged, changes names, locations — any and all of the above — it's worth the painstaking efforts to try and clean up search engine indexes. Things to consider:

It's not easy, and it is endless. Eventually, Google and the other search engines clean themselves up, but in the first days and weeks after the change, there can be a lot of confusion out there on the net. People may access directions to your old location, call and fax to the old numbers, etc.

Don't forget to reach out with the old fashioned techniques of notifying customers ahead of time and after the fact by post card, telephone, fax, email — or all of the above — about your important news and contact information changes.