Lessons from the Recession for Law Firm Marketers

A recent survey by the Alterra Group found that despite the sour economy, a number of professional services firms actually held their revenue steady or even increased it in the past 12 months. What separates the firms that thrive? Our research found that these more successful companies had distinctly different marketing practices and priorities than those whose revenues declined in the past year.

Reader the full article at: Lessons from the Recession: How Marketing Practices and Priorities Can Make the Difference.